Monowi Nebraska

In an advertising class, we were challenged to pick a city, state, or town and find something that not everyone knows about it and use that something to create a campaign that would peak people's interest leading them to want to visit. After doing a lot of research, I came across Monowi Nebraska. A town with a population of one person.

Strategy:

Monowi's unique population count makes it the perfect weekend getaway destination for people who are exhausted and overwhelmed with their big city lifestyles. 

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Website home page mockup


The "Compare Cities" aspect of Monowi's website will serve as a way for visitors to compare a live feed of one of the many large, hectic cities littered with people and traffic with a peaceful and relaxing view of the rolling fields accompanied with sounds of nature and wildlife found in Monowi. 


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The "Population Counter" section of the website will be a page where visitors can see a live counter of the current growing populations of some of the country's most populated countries contrasted with Monowi's population of 1. 


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The Get Back To Yourself Booth, is a guerrilla tactic in which a soundproof booth with a large screen is placed in the middle of very busy cities. A person can go into the booth, and once their email is entered, the screen will depict a live feed from one of Monowi's many rolling fields accompanied with the sounds of grass swaying in the wind and the songs of local birds. This will give patrons a five minute meditation break, leading them to realize that an escape to somewhere like Monowi is exactly what the doctor ordered. 


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A branded notebook will be gifted to all visitors for their thoughts and reflections throughout their time at Monowi.